Published: 02/05/2026
There is a phrase sellers love to open with“We’re not in a rush”
Calm. Collected. In control.
And to be fair, at that exact moment, they genuinely mean it.
Week 1: Zen Mode Activated
The property goes live.
Seller says
“We’re happy to wait for the right buyer”
We respond
“Absolutely, that’s a sensible approach”
Everyone is relaxed.
No pressure.
No urgency.
Just quiet confidence and a slightly optimistic asking price.
Week 3: Mild Curiosity
Seller says
“Any updates”
We reply
“We’ve had some interest online”
Translation
Nothing serious yet.
Still no panic though.
We are all still pretending this is part of the plan.
Week 6: A Shift in Energy
Something changes.
Seller says
“We thought we would have had more viewings by now”
We reply
“The market is a little selective at the moment”
Which really means
Buyers have options. Yours is not quite landing.
Week 8: The First Crack
Seller says
“Do you think the price might be affecting things”
Ah.
We have arrived.
The “Not in a Rush” Paradox
Here is the interesting part.
The longer a property sits on the market, the more visible it becomes.
The more visible it becomes, the more buyers start to question it.
And the longer it sits, the less fresh it feels.
And suddenly
The people who were not in a rush
start wanting things to move.
Week 10: Urgency Has Entered the Chat
Seller says
“We would really like to get something agreed soon”
We respond
“Understood, we may need to look at positioning”
Which, once again, means
Price.
It always comes back to price.
What Buyers See That Sellers Do Not
Buyers are not thinking
“They are just being patient”
They are thinking
“Why has it not sold”
“What is wrong with it”
“They will probably take less”
And just like that, the power shifts.
The Inevitable Outcome
Eventually, we adjust.
The price comes in line.
Viewings increase.
Offers follow.
And momentum returns
Just a few weeks or months later than it needed to.
Final Thought
There is nothing wrong with not being in a rush.
But the market does not pause just because you are.
It keeps moving.
Buyers keep comparing.
And new competition keeps appearing.
So while patience is a virtue
Timing and positioning still matter more.